Being among the best in your industry in digital has been shown by a Capgemini Consulting/MIT report to significantly boost profits.
So how do you get there? According to Didier Bonnet, Capgemini's Global Practice manager, it's not the common narrative, that young, tech savvy leaders promote technology from the bottom up.
"We were expecting to have a transformation that was really happening from the bottom up," Bonnet says, "the kind of classic stories about how these new, young guys are bringing new technologies that would result in seeing significant change. ...For 100 percent of the companies we've seen that have changed effectively, none of them were bottom, up - all of them were top down."
Read more: http://www.businessinsider.com/theres-a-big-misconception-about-how-companies-become-tech-savvy-2012-11#ixzz2CIjDVQQ4
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